Most products sell only because of the adverts. Just think about it. How many foodstuffs do you know that have no single health benefit, or services that cost way too much for your budget… but you still bought them?
It seems catchy adverts are the secret to opening our tiny wallets.
And because of these modern competitive times, Kenyan brands have had to step up their game. It no longer suffices to simply place a professional photo of your product and add a booming masculine voice in the background. We simply have too many distractions on social media to be bothered with a boring TV advert.
In order to catch our fleeting attention, old corporate geezers have had to hire young graphic designers and script writers who understand us millennials. You know, to capture us with bright colors, cool effects and a funny script for at least 5 seconds – before we skip ad.
Creativity is the name of the marketing game now more than ever. And if you’re not playing, then you’re as invisible as a nightclub sign under a bridge (think Thika Road).
Look at these 5 Kenyan adverts that have managed to move our eyes from our phones to TV screens:
Yes, here’s what happens when you make an ad that has nothing to do with your service. The largest mobile service provider clearly has enough billions to splurge on visually appealing adverts that take you around magical Kenya. And for a few minutes as you marvel at the glorious mountains peaks and rare oxbow lakes, you feel proud to be Kenyan.
I bet you sang this song word for word like it was the second national anthem.
Remember when Faiba Kenya adverts were actually funny? Even though we did not have money to afford their high speed internet (do we now), we sure enjoyed watching the comical stone-age Kenyans speaking in local accents. They gave us a breathe of fresh air during TV commercial breaks in between boring repetitive news.
Only Yafesi Musoke makes banking look this fun. Actually, you can ask him to advertise anything and he’ll sell it. No wonder he’s such a star at the Kenyan improv-comedy show Because You Said So.
You don’t need to be a drinker to know this Kenyan advert is world-class. It also involved a trip round our diverse country, capturing sounds and images from the unique cultures of Kenya. And as a music junkie you have to admit, the soundtrack is simply mind-blowing!
They may not have a big budget like their competitor, but Airtel do have funny relatable adverts – and script writers. You can easily picture your neighbor going through that familiar scenario, if it’s not already happened to you. Sindio Mike?
Just in case you were wondering, here’s the kind of Kenyan TV ads our parents used to enjoy back in the day. We have truly evolved #TumetokaMbali
Clearly, you don’t need an outstanding or revolutionary product to stand out in this competitive space. Just have a couple of TV adverts which are high on creativity, and you’re sold. Quite literally.
Now go out there and be thoroughly entertained by these new-age Kenyan adverts made for us millennials. Just be careful not to be subconsciously persuaded to buy foods that have no health benefit to you. Mmkay?